Today, let’s explore a sports product company – On Holding AG (ONON).
Basic Information and Business Introduction of ONON
On Holding AG (ONON) is a sports product company headquartered in Zurich, Switzerland, founded in 2010. The company focuses on developing and distributing high-performance running shoes, apparel, and accessories, covering various fields including running, outdoor, training, all-day activities, and tennis. On Holding AG’s products are sold through independent retailers, global distributors, online sales, and its own high-end stores.
The business of ONON is divided into the following main parts:
- Athletic Shoes: On Holding AG is known for its innovative running shoe designs, especially its iconic CloudTec® technology, which offers excellent cushioning and comfort.
- Sports Apparel: The company offers a variety of high-performance sports apparel suitable for different sports activities, including professional attire for running, training, and outdoor activities.
- Accessories: On Holding AG also sells sports accessories such as socks, hats, and bags to meet the comprehensive needs of sports enthusiasts.
On Holding AG has secured a significant position in the global sports goods market through its innovative designs and high-performance products, and it continues to meet the needs of consumers worldwide through technological innovation and market expansion.
Areas Where ONON Holds a Global Leading Position and Key Success Factors
ONON maintains a leading position in several areas. Here are some examples:
- High-Performance Running Shoes: On Holding AG is a globally recognized brand for high-performance running shoes, famous for its innovative cloud technology (CloudTec®) shoes. Key success factors include unique cushioning technology, lightweight design, and outstanding user experience.
- Sports Apparel and Accessories: In addition to running shoes, On also offers a variety of high-quality sports apparel and accessories. Key success factors are the use of quality materials, stylish design, and exceptional functionality.
- Sustainability: On Holding AG is committed to sustainable development, reducing environmental impact by using eco-friendly materials and sustainable production processes. Key success factors are continuous innovation and commitment to environmental protection.
Key success factors for ONON include:
- Technological Innovation: The company’s continuous investment in running shoe technology, especially its patented cloud technology (CloudTec®), ensures the high performance and market competitiveness of its products.
- Brand Positioning: On has established a strong brand image in the market with its high-quality and fashionable sports equipment, winning a broad user base.
- Global Market Expansion: The company expands its market globally, enhancing brand recognition and market share through multi-channel sales and international cooperation.
- Customer Experience: On focuses on customer experience, providing excellent customer service centered on user needs, from product design to after-sales service.
Other Business Areas and Projects of ONON
- Innovation Collaboration: The company collaborates with renowned athletes, designers, and technology companies to promote product innovation and market promotion.
- Community Engagement: On actively participates in community activities and sports events, giving back to society and enhancing its corporate social responsibility image.
- Education and Training: The company offers a wide range of education and training programs to help employees and partners understand the latest product technologies and market trends, improving overall competitiveness.
On Holding AG has consolidated its market leadership in high-performance running shoes, sports apparel, and accessories through technological innovation, brand positioning, and customer experience. The company’s extensive global market expansion and emphasis on sustainable development maintain its competitive edge in the industry. Additionally, On’s efforts in innovation collaboration, community engagement, and education and training further enhance the company’s market influence and social image.
Main Strategic Transformations, Core Driving Factors, and Key Event Analysis Since the Company’s Establishment
On Holding AG, a shoe and sportswear manufacturer based in Switzerland, focuses on providing high-performance sports equipment through innovative design and technology. Since its establishment, On Holding has achieved rapid growth and consolidated its global market position through product innovation, market expansion, and brand building. Here is an analysis of some of the main strategic transformations, core driving factors, and key events since the company’s establishment.
2010: On Holding AG was established, launching its first running shoe with the innovative CloudTec technology.
2012: The company began international expansion, entering the German and Japanese markets.
2014: On Holding launched the Cloud series of running shoes, which quickly gained market recognition.
2017: The company opened an office in New York, officially entering the US market.
2019: It received investment and strategic cooperation from tennis star Roger Federer, enhancing brand influence.
2020: Introduced the new Cyclon subscription plan, promoting recyclable running shoes.
2021: On Holding AG went public on the New York Stock Exchange (NYSE) under the ticker ONON, raising funds for business expansion.
2022: Launched the first professional running apparel series, further expanding the product line.
Here is an analysis of some key events and driving factors in On Holding’s strategic transformation:
2010: On Holding AG was established, launching its first running shoe with the innovative CloudTec technology, aiming to enhance the running experience through innovative technology.
2012: The company began international expansion, entering the German and Japanese markets. The driving factor was to increase market share and brand visibility through international expansion.
2014: On Holding launched the Cloud series of running shoes, which quickly gained market recognition. The driving factor was to meet the needs of different runners through product innovation, improving market competitiveness.
2017: The company opened an office in New York, officially entering the US market. The driving factor was to expand brand influence and market share by entering one of the world’s largest sports markets.
2019: It received investment and strategic cooperation from tennis star Roger Federer, enhancing brand influence. The driving factor was to enhance brand image and market appeal through cooperation with well-known athletes.
2020: Introduced the new Cyclon subscription plan, promoting recyclable running shoes. The driving factor was to respond to the global trend of sustainable development and meet the needs of environmentally conscious consumers.
2021: On Holding AG went public on the New York Stock Exchange (NYSE) under the ticker ONON, raising funds for business expansion. The driving factor was to use capital market resources to support the company’s long-term growth strategy.
2022: Launched the first professional running apparel series, further expanding the product line. The driving factor was to diversify product lines, increase revenue sources, and meet market diversification needs.
On Holding AG’s strategic transformation has mainly focused on product innovation, market expansion, and brand building. Through a series of strategic investments and technological upgrades, the company has established a strong competitive position in the global sports equipment market. In the future, On Holding may continue to invest in emerging markets and technological innovation to maintain its leading position in the global sports equipment industry and meet the changing customer needs and market trends.
Introduction of Successive CEOs and Their Main Contributions to the Company
Here is a detailed introduction to the successive Chief Executive Officers (CEOs) of On Holding AG since its establishment and their main contributions to the company:
David Allemann, Caspar Coppetti, and Olivier Bernhard: David Allemann, Caspar Coppetti, and Olivier Bernhard are the co-founders of On Holding AG. They have jointly led the company from its inception in 2010 until the IPO in 2021. These three founders played a crucial role in the company’s early development:
- They founded the company and launched the revolutionary CloudTec running shoe technology, transforming the running shoe market.
- They expanded the company from the local Swiss market to the global market, quickly gaining international reputation through innovative design and excellent product quality.
- They attracted investment and cooperation from tennis legend Roger Federer, further enhancing brand visibility and market influence.
Marc Maurer and Martin Hoffmann: Marc Maurer and Martin Hoffmann have served as the co-Chief Executive Officers of On Holding AG since 2021 and continue to lead the company to this day. Under their leadership, the company has achieved the following important progress:
- Successfully led the company’s initial public offering (IPO) in 2021, raising $746 million in funds, providing strong support for future development.
- Promoted further expansion of the company in the global market, especially in the growth of the North American and Asian markets.
- Emphasized sustainable development and corporate social responsibility, launching a series of environmentally friendly products and projects to reduce environmental impact.
- Strengthened technological innovation, launching new lines of athletic shoes and apparel, enhancing product competitiveness and market appeal.
Under the leadership of successive CEOs, On Holding AG has successfully achieved technological innovation, market expansion, and brand building. From a startup running shoe brand, On Holding AG has gradually grown into a global leader in athletic shoes and sportswear, with a wide range of products and outstanding market performance. In the future, the company is expected to continue to lead in technological innovation and market expansion, providing high-quality sports products and experiences for consumers worldwide.
Future Development Outlook of On Holding AG
On Holding AG, a high-performance athletic shoe and sportswear company based in Switzerland, is renowned for its innovative designs and quality products. Here is a detailed analysis of the future development outlook for On Holding AG:
Technological Innovation and Product Development: On Holding AG will continue to make significant investments in technological innovation and product development. The company will focus on developing new materials and technologies to enhance the performance and comfort of athletic shoes and apparel. By continuously launching innovative products, such as shoes with better cushioning and support, On Holding AG will maintain its leading position in the high-performance sports market.
Global Market Expansion: On Holding AG will further expand its global market, particularly in key regions like North America, Europe, and Asia. The company plans to increase its global presence by opening more retail stores, enhancing online sales channels, and strengthening localized marketing efforts. Expanding into international markets will help the company capture more growth opportunities in new regions.
Brand Building and Marketing: On Holding AG will intensify its efforts in brand building and marketing, aiming to elevate brand awareness and reputation through multi-channel promotional activities. The company will leverage digital media and social platforms to broaden the brand’s influence and attract more potential customers. Collaborations with well-known athletes and influential figures will further enhance the brand image of On Holding AG.
Sustainability and Environmental Responsibility: Committed to promoting sustainable development and environmental initiatives, On Holding AG will adopt eco-friendly materials and production processes to reduce carbon emissions and environmental impact. The company will also actively participate in environmental projects and community activities to enhance its corporate social image and influence.
Customer Experience and Service Quality: On Holding AG will focus on enhancing customer experience by optimizing service processes and improving service quality, providing customers with efficient and satisfying shopping experiences. The company will strengthen customer relationship management, using advanced CRM systems to offer personalized services and support, thereby increasing customer loyalty.
Supply Chain Optimization and Cost Control: On Holding AG will improve operational efficiency and profitability by optimizing supply chain management and implementing cost control measures. The company will utilize advanced supply chain management technologies to ensure high-quality products and timely delivery while reducing operational costs.
Employee Training and Team Building: On Holding AG will continue to invest in employee training and team building, enhancing the professional skills and service levels of its staff. The company will establish a comprehensive training system and career development pathways to attract and retain high-quality talent, providing a solid talent guarantee for the company’s continuous development.
Financial Stability and Capital Management: To ensure financial stability and sustainable growth, On Holding AG will optimize its capital structure and management, raising funds through diversified financing channels to support the development of new projects and the upgrading of existing facilities. The company will enhance its profitability and financial health by improving operational efficiency and cost control.
Mergers and Acquisitions and Strategic Cooperation: On Holding AG will seek strategic merger and acquisition opportunities and cooperative ventures to rapidly expand its business scale and market coverage. By acquiring enterprises and assets with market potential and strategic value, the company will be able to integrate resources, achieve business synergies, and enhance market competitiveness.
The future development prospects of On Holding AG are promising. Through continuous strategic measures such as technological innovation, global market expansion, brand building, and sustainable development, On Holding AG is expected to maintain its leading position in the high-performance sports market and achieve long-term stable growth.
Leave a Reply